Category : Case Studies

Email Service Provider versus In-house

Posted in Case Studies, Deliverability, PowerMTA on 2011/11/06

A common question among professional senders is: should I use an Email Service Provider (ESP) or can I send my emails in-house? To find a good answer can be difficult. There are a lot of ESPs and a lot of software vendors ready to help you, but where to get objective advise from? My customers [...]

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Email relay solution for 1-2-1 Marketing

Posted in Case Studies on 2011/09/21

If you are a sender providing email relay services, how do you make sure that bounces and complaints are properly handled? Often the emails are generated by applications that hand-off the delivery to a relay service but have no means for processing returning bounces. This was also a question at 1-2-1 Marketing, a Texas based [...]

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